Rolling Stone • 8/13/2026 – 8/14/2026

Disney and Macy’s have collaborated to release a limited-edition product capsule to celebrate the 100th Thanksgiving Day Parade. This product line is inspired by the new Sorcerer’s Apprentice Mickey balloon, which will be featured in the parade. The collection includes a variety of items such as watches, clothing, decor, and toys, catering to fans of both Disney and the annual event. The announcement marks the kickoff of the milestone anniversary for the Thanksgiving Day Parade, which has been a cherished tradition for many families. The exclusive capsule is designed to commemorate this significant occasion, highlighting the partnership between Disney and Macy’s. The collaboration aims to engage audiences and enhance the festive spirit surrounding the parade. The limited-edition items are expected to appeal to collectors and fans of the iconic characters associated with Disney. By launching this product line, Disney and Macy’s are not only celebrating the history of the parade but also introducing new merchandise that reflects the themes of joy and celebration that the event embodies. This initiative showcases the ongoing relationship between Disney and Macy’s, particularly in the context of major events like the Thanksgiving Day Parade. The collaboration emphasizes the importance of both brands in creating memorable experiences for audiences during the holiday season.
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