Variety • 10/30/2026

Japan's anime market reached a record JPY4.45 trillion ($28.2 billion) in 2025, marking a 15.8% increase from the previous year. Over half of this spending comes from overseas consumers. Hasegawa Masahiro, editor-in-chief of the Association of Japanese Animations’ annual “Anime Industry Report,” presented these preliminary figures at TIFFCOM.
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