The Guardian • 1/29/2026 – 1/30/2026

Major League Soccer (MLS) is set to implement significant changes to its broadcasting strategy on Apple TV, including a reduction of approximately 25% in its Spanish-language broadcast talent for the upcoming season. This decision, confirmed by multiple sources, also involves a scaling back of English-language broadcasts and the relocation of some production work to London. Initially, the league had prioritized Spanish-language broadcasts, ensuring that a dedicated team covered every match, but this approach is now being revised. The decision to cut Spanish-language talent reflects broader trends in sports broadcasting, where leagues are increasingly reassessing their operational costs and audience engagement strategies. This move may indicate a shift in how MLS prioritizes its diverse fan base, particularly as it prepares for the 2026 World Cup, which will feature matches in the U.S., Canada, and Mexico. The reduction in broadcast talent could impact the league's efforts to connect with Spanish-speaking audiences, a demographic that has historically been vital for soccer's growth in North America. As MLS navigates these changes, the implications for fan engagement and the overall viewing experience will be closely monitored, highlighting the ongoing evolution of sports media in a competitive landscape.
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