A ‘wellness bro’, a cosmologist and an RFK Jr crony: meet Bari Weiss’s new CBS News contributors

Bari Weiss, the editor-in-chief of CBS News, recently announced a new roster of 19 paid contributors aimed at revitalizing the network's image and reconnecting with its audience. This diverse group includes podcasters, influencers, and writers with backgrounds in wellness, nutrition, and cosmology, alongside individuals known for their conservative viewpoints. The initiative was revealed on Tuesday and is part of Weiss's strategy to make CBS News more relevant in the modern media landscape. This development reflects a broader trend in media where networks seek to diversify their content and appeal to a wider audience by incorporating various perspectives, especially those that resonate with conservative ideologies. The inclusion of contributors from wellness and nutrition sectors highlights a growing public interest in health and longevity, while also indicating a shift towards more opinion-driven content. Historically, media outlets have often oscillated between objective reporting and opinion-based programming, suggesting that CBS News is attempting to navigate this balance in a polarized environment. As audiences increasingly seek personalized and relatable content, this approach may serve to engage viewers who feel alienated by traditional news formats, underscoring the ongoing evolution of journalism in the 21st century.