Apple reportedly cut more than 200 jobs across Vision Pro and Siri software teams

Apple has reportedly laid off more than 200 employees from its Vision Pro and Siri software teams as part of a strategic shift in focus towards smart glasses and next-generation AI technology. This decision reflects a realignment of the company's business priorities, as it aims to streamline operations and enhance its offerings in the evolving tech landscape. The layoffs include significant reductions in the Vision Pro team, particularly affecting a gaming team that is being largely shut down, as well as a reduction in the size of the team responsible for creating immersive content for the Vision Pro. In a statement to Bloomberg, Apple explained that these adjustments are intended to "evolve our business to deliver the best experiences for our users." Despite the job cuts, the company has indicated that it will be creating new roles, suggesting a potential reallocation of resources rather than a complete downsizing of its workforce in these areas. This indicates that while certain initiatives are being scaled back, Apple is still committed to innovation and development in its core technology sectors. The Vision Pro, which launched in early 2024, represents Apple's significant investment in "spatial computing." However, the headset's high price point of $3,499 has raised questions about its market viability and the company's future direction in this competitive sector. The layoffs and strategic changes come at a time when Apple is reassessing its approach to emerging technologies and user experiences, particularly in the realms of augmented and virtual reality.