Ars Technica • 5/6/2026 – 5/7/2026

In 2017, Elon Musk attempted to recruit the founders of OpenAI, including Sam Altman, to establish an artificial intelligence unit within Tesla. Musk was reportedly “prepared to do the for-profit, provided he would get control” over the new venture. This initiative was part of Musk's broader strategy to enhance Tesla's capabilities in artificial intelligence, which he viewed as critical for the company's future. Messages exchanged between Shivon Zilis, a Tesla executive, and other Tesla executives indicate that there were plans to create a rival AI lab. The potential leadership for this new lab included not only Altman but also Demis Hassabis, another prominent figure in the AI field. This effort highlights Musk's interest in consolidating control over AI development, reflecting his concerns about the direction and governance of AI technologies. The discussions around this AI unit reveal Musk's proactive approach to securing talent and expertise in the rapidly evolving AI landscape. By considering the recruitment of established leaders in the field, Musk aimed to position Tesla at the forefront of AI innovation. The initiative underscores the competitive nature of the tech industry, particularly in areas involving advanced technologies like artificial intelligence.
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