Understanding Media

by Marshall McLuhan

"The medium is the message."

Summary

The godfather of media theory. McLuhan argued that the characteristics of any medium matter more than the content it carries. Television creates a different kind of thinking than print, regardless of what's being transmitted.

Why This Fits LindyFact

60 years old and more relevant than ever. The Lindy Effect in action—McLuhan's insights have only grown stronger.

Also by this author

The Gutenberg Galaxy (1962)