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Trust Me, I'm Lying
by Ryan Holiday
"I've manufactured controversies, done stunts, planted fake stories."
Summary
Holiday exposes how stories are 'traded up the chain' from obscure blogs to national headlines—and how marketers exploit the toxic economics of pageview-driven journalism. A cynical but essential guide to how viral content is manufactured.
Why This Fits LindyFact
Insider knowledge of how viral content is manufactured—essential for understanding what NOT to trust.