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Thinking, Fast and Slow
Published:2011
Lindy Score:15 Years Proven
Category:How We Think
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Thinking, Fast and Slow

by Daniel Kahneman

"A reliable way to make people believe in falsehoods is frequent repetition."

Summary

Our 'System 1' thinking is fast, intuitive, and easily fooled. We overweight recent and dramatic information (availability bias), judge by incomplete samples, and frame problems too narrowly. Breaking news exploits every one of these vulnerabilities.

Why This Fits LindyFact

Understanding cognitive biases helps explain why sensational news spreads faster than thoughtful analysis. Key concept: Availability bias—what comes to mind easily seems more likely and more important.